Dr Aman Abid is an Assistant Professor at Suleman Dawood School of Business, Lahore University of Management Sciences. Since 2012, he has been teaching marketing at various institutes in Pakistan and Australia. His research interests include social media marketing, political marketing, and relationship marketing. His works have featured in reputable marketing journals and academic conferences. His academic credentials include a Bachelor of Science from Purdue University, USA, and a Ph.D. from The University of Western Australia, Australia. He teaches Principles of Marketing and Integrated Marketing Communications at the undergraduate level and Marketing Management at the graduate level.